Commercial buildings
Offices, shops and apartments often already have Firestone or Elevate roofs.
Roofing brands · Elevate
Elevate (Firestone) Roofing in Venice, CA, Same-Day Quotes
Know the name Firestone on your flat roof? Firestone Building Products is now called Elevate, part of Holcim. We install and repair Elevate UltraPly TPO and RubberGard EPDM on homes and buildings across Venice, CA. Get a same-day quote, or call our 24 hour line for an emergency.
- UltraPly TPO
- RubberGard EPDM
- Firestone roof repairs
- Same-day quotes
About Elevate
From Firestone Building Products to Elevate
Firestone Building Products became Elevate as part of Holcim's building group. Many of the same well-known product lines kept their names.
- UltraPly TPO is Elevate's white, heat-welded single-ply membrane.
- RubberGard EPDM is a black rubber membrane known for long service on low-slope roofs.
- Flashing and accessories match each membrane system.
- Older Firestone roofs can usually be repaired with today's matching products.
If your building has an older Firestone roof, knowing the new name helps you find the right repair parts and paperwork.
Product lines
Elevate Products We Install and Repair
These Elevate lines cover most of the flat and low-slope roofs we work on with this brand.
| Product line | What it is | Best fit in Venice |
|---|---|---|
| UltraPly TPO | White heat-welded single-ply membrane | Reflective flat roofs on homes and buildings |
| RubberGard EPDM | Black rubber single-ply membrane | Low-slope roofs and repairs to existing EPDM |
| Flashing and seam tapes | Matched detail products | Drains, walls, curbs and corners |
| Insulation and cover boards | Layers under the membrane | Full roof replacements |
Elevate is a trademark of its owner. We are an independent roofing contractor and are not owned by or part of Elevate.
Why it works here
Where Elevate Fits Around Venice
Elevate is a strong choice for buildings and homes with large flat roofs.
Reflective TPO
White UltraPly TPO keeps roofs cooler and can help meet energy rules.
Easy repair match
Using the same maker for repairs keeps materials compatible.
Install and care
TPO or EPDM: Choosing an Elevate Membrane
Elevate makes both main single-ply types. Here is a simple way to think about them.
- TPO is white and reflective, a good fit for sunny Southern California roofs.
- EPDM is black rubber, flexible and long-lasting, but it absorbs more heat.
- Existing roofs: repairs should usually match the membrane that is already there.
- Cool roof rules: reflective membranes make it easier to pass on large re-roofs.
Learn more on our TPO membrane roofing page. For apartment and office buildings, see our commercial roof work.
Explore more
Services, Brands and Areas Related to Elevate
Roofing services that use Elevate products, similar brands we install and nearby areas we serve.
Services using this brand
Similar brands we install
Areas we serve
Helpful roofing guides
Have more questions? Read our roofing tips and guides, learn about our team or send us a message.
Elevate questions
Elevate Roofing Questions Answered
What Venice homeowners ask us about Elevate products.
What happened to Firestone roofing?
Firestone Building Products was renamed Elevate as part of Holcim. Lines like UltraPly TPO and RubberGard EPDM continue under the Elevate name.
Can you repair my old Firestone roof?
Yes. We repair Firestone roofs with matching Elevate products so the materials work together.
Is Elevate TPO or EPDM better for my roof?
In sunny LA, white TPO is often the better pick because it reflects heat. If you already have EPDM in good shape, repairing it may make more sense.
Is Elevate only for commercial roofs?
Elevate is common on commercial buildings, but its membranes work on flat home roofs too.
Elevate installs
Get a Quote on an Elevate Flat Roof
Have an old Firestone roof or need a new one? We will inspect it and give you a clear written price.